Launch your first Ghost site

Six short steps from sign-up to a live publication.

Updated September 30, 2026

Setting up a new publication takes about five minutes.

  1. 1Go to Get Started and create your account, or sign in if you already have one.
  2. 2Choose Create a New Ghost Site.
  3. 3Basic Information: enter your publication's name and a one-line description.
  4. 4Category: pick the topic that fits best. This helps match your site with the right advertisers.
  5. 5Domain: type the custom domain you want to use, or leave it blank for now. You can connect a domain any time later.
  6. 6Newsletter: name your newsletter and choose who it comes from.
  7. 7Branding: upload a logo and choose a brand color.
  8. 8Review: check everything and press Launch publication.

Your new site appears in your dashboard straight away and builds itself automatically. While it is being built, its status shows as Being built; this usually takes 2 to 3 minutes. When it shows Live, click Open Ghost Admin to start writing. Your Ghost sign-in (your email and a generated password) is shown on that page the first time; you can change the password in Ghost under your profile.

New sites are reviewed by CoreTech before they join the ad network. See Why is my site pending approval?

Still need help? Contact the CoreTech team, or open Support in your dashboard.