How to reuse the same image in several posts

Avoid uploading the same file again and again.

Updated September 30, 2026

Ghost doesn't have a media library, but there are two easy ways to reuse an image.

Save it as a snippet

  1. 1In a post, add the image (with caption and link if you like).
  2. 2Select the image card, click the snippet icon in the toolbar, and give it a name.
  3. 3In any other post, type / and the snippet's name to insert it.

Reuse its address

Open a published post that has the image, right-click it and copy the image address. In the new post, add an Image card and paste the address.

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